QUICK BREIF #2: PROJECT UNIFY

Insight: People don’t know the right way to start a non-confrontational way of bringing up social issues with others 

Idea: Have the questions and conversation starters already made up for you.

Execution: We’re Not Really Strangers is a known brand, which has created a ​​card game with questions and wild cards that allow you to deepen your existing relationships and create new ones. Harnessing the brand’s already made identity of empowering meaningful conversations to come to light we will come out with a second deck of cards that are social issues based, where people can play with friends and relatives to inspire the acceptance of new perspectives and help them see specific commonalities. The final part of the game will include a little note that each person can write to one another about how they helped change their perspective or how they were able to see commonalities as humans, even though their perspectives vary. This will then also be brought to social media. Creating Youtube videos where two strangers are paired together to play the game. As well as Instagram posts. The Instagram posts will highlight the final note written (for anyone who wants to send it in to be posted). Highlighting the positive effect of playing the card game and the unity that can be created when talking about our differences.