Problem:

With a flood of depressing news about COVID-19 in Victoria and the interim lifting of the restrictions, some Australians have developed an unconcern towards Government communication and it's regulations. Memes are popping up, some are resisting wearing masks, and people resent being put back in lockdown

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Challenge:

Convince Victorians to follow guidelines to stop community spread of COVID-19

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Idea:

COVID-19 is something you should not get, unlike these Aussie humour classics

COVIDC-1