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7 ELEVEN
Problem:
7 Eleven's FOTG range is wide enough to cure any hunger, but not everyone is aware of it's wide selection
Insight:
Pop culture phenomenons help to aid in putting out a message and entice people into making choices
Idea:
Making people feel valued and understood, while directing them to 7 Eleven’s FOTG range
Idea was chosen to present to Isobar Australia and the 7 Eleven client
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